February 19, 2023

Boosting Brand Awareness and Engagement through Social Media: A Case Study

Reading Time: < 1 minute Social media plays a crucial role in a marketing campaign. This case study showcases the strategic use of social media to promote an urban fantasy book.
February 13, 2023

How this Multi-Industry Merchant and Logistics Company Tracked their QR Codes All Over The World

Reading Time: < 1 minute Case study analyzing how an international logistics and trading company tracked engagement through QR codes.
February 12, 2023
Content Marketing Decorative

Is Content Marketing Effective

Reading Time: < 1 minute Content marketing is a cost-effective strategy for building brand awareness and driving website traffic. By creating valuable and relevant content, targeting your audience, and staying up-to-date with trends, you can effectively reach and engage your audience and achieve your marketing goals.
February 11, 2023
Keyword research graphic

Short-Tail Vs. Long-Tail Keywords

Reading Time: < 1 minute Short-tail keywords are broad and have high search volume but low conversion rate, while long-tail keywords are specific and have low search volume but high conversion rate. Both short-tail and long-tail keywords are important in an SEO campaign to increase website traffic and conversions.