1What is SEO?
Search engine optimization (SEO) is a digital marketing strategy that is the practice of increasing the quantity and quality of traffic to a website and exposure to a brand by manipulating search engine algorithms to attract organic (non-paid) visitors.
SEO focuses on optimizing a website and the links to and from the website for the search engine algorithms, such as Google and Bing. Optimizing a website increases the opportunity of being displayed on the SERPs (Search Engine Results Pages). An increase in internet visibility will, over time, attract an increasing amount of organic traffic to the website and increase revenue and brand awareness.
2What is included in your SEO services?
Our SEO services are designed to help businesses increase their online visibility, drive more relevant traffic to their website, improve customer engagement, and ultimately increase conversions and sales. We start by conducting a thorough analysis of your website and target audience to identify opportunities for improvement and implement a customized strategy to achieve your goals. Our approach combines technical SEO, on-page optimization, content optimization, link building, local SEO, user experience optimization, mobile optimization, and analytics and tracking. We use industry-leading tools and technologies to monitor, measure and improve your website’s performance. Each SEO campaign is tailored to each client’s goals and budget.
3How long until I see results?
We understand that every business is unique and that the results of our SEO efforts will vary depending on the industry, current goals, and budget. For non-competitive markets, we typically see improvements within 30 to 90 days. However, for businesses operating in more competitive industries, it may take up to a year to see significant improvements.
4Are results guaranteed?
No, results are not guaranteed. We understand that the field of SOE is complex and ever changing, and as such, we cannot make guarantees about specific results. However, we assure you that we will utilize our expertise and employ the latest industry best practices with the most advanced tools to optimize your site the best possible results.
5How long will an SEO campaign last?
In general, SEO is an ongoing process, which means that once a campaign is completed, ongoing optimization, maintenance, and content uploads will be required to maintain and improve search engine rankings and website traffic. If you stop your SEO efforts, your competitors will continue to improve their search engine visibility, which will make it harder for you to regain your previous rankings, traffic and leads. It’s important to remember that SEO is not a one-time effort, but an ongoing process that requires continuous monitoring and adjustments to keep up with the ever-changing search algorithms and industry trends.
6How are your SEO campaigns priced?
We understand that every business has different and unique SEO needs and budget constraints. That’s why we offer flexible pricing options for our SEO campaigns. Our pricing models are based on the scope and duration of the project, the level of competition in the industry, and the specific goals of the campaign. We offer a variety of services such as a one-time SEO audit, ongoing monthly optimization, or a customized package that combines different services. We work closely with each of our clients to understand their budget and tailor a package that fits their specific needs and goals.
7Why does SEO take time before it provides results?
SEO takes time to manipulate the website and the links to and from the site to provide the search algorithms with what they are designed to look for. The algorithms are continually changing, always looking for the sites that deliver the users with the most relevant material for their search query.
8What is a technical SEO audit?
A technical SEO audit identifies issues with a website from a search engine perspective. The audit provides recommendations on how to fix any problems that will improve the website's performance on the SERPs (Search Engine Results Pages). The audit identifies any issues with the website or links to and from the site that could be hindering the site’s visibility.
9How do I choose the right keywords for my website?
To choose the right keywords for your website, consider your target audience and what they might be searching for. Use tools like Google's Keyword Planner to research popular keywords and get ideas for new ones to target.
10What is a backlink?
A backlink is a link from another website to your website. Backlinks are important for SEO because they help to increase the authority and credibility of your website, which can lead to higher rankings in search results.
11How do I get backlinks for my website?
There are several ways to get backlinks for your website, including:
Creating high-quality and unique content that other websites will want to link to
Reaching out to other websites and asking for a link
Participating in online communities and forums related to your industry
Creating infographics or other shareable content that other websites can link to
12What is a keyword density?
Keyword density is the percentage of times a keyword or phrase appears on a webpage compared to the total number of words on the page. It is generally recommended to aim for a keyword density of around 1-3% to avoid overoptimization and improve readability.