GENERAL
1What is digital marketing?
Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to promote a product or service. It is a way to reach a targeted audience and drive traffic, leads, and sales.
2Why is digital marketing important?
Digital marketing is essential for businesses of all sizes because it helps to reach a wider audience, build brand awareness, and increase engagement. It also allows businesses to track their results and make data-driven decisions.
3How much does digital marketing cost?
The cost of digital marketing varies depending on the services needed, the target audience, and the goals of the campaign. DCM Dynamic will work with you to develop a customized strategy that fits within your budget.
4How long does it take to see results from digital marketing?
The timeline for seeing results from digital marketing varies depending on the specific strategy and tactics used. However, most digital marketing efforts take several months to start showing significant results. It's important to have patience and track progress along the way.
5Do I have to be local to work with you?
Absolutely not! We work with clients from all over the world and with clients that work across the globe. All of our services can be started and maintained remotely.
6If I am redesigning or starting a new website, do I need SEO built into it?
Absolutely. Of course, you can build a beautiful website, but if you don’t have enough traffic or a high enough conversion rate, it's practically useless. SEO techniques will lead to an ever-increasing amount of traffic to your site while improving user experience and increasing overall revenue.
SEO
1What is SEO?
Search engine optimization (SEO) is a digital marketing strategy that is the practice of increasing the quantity and quality of traffic to a website and exposure to a brand by manipulating search engine algorithms to attract organic (non-paid) visitors.
SEO focuses on optimizing a website and the links to and from the website for the search engine algorithms, such as Google and Bing. Optimizing a website increases the opportunity of being displayed on the SERPs (Search Engine Results Pages). An increase in internet visibility will, over time, attract an increasing amount of organic traffic to the website and increase revenue and brand awareness.
2What is included in your SEO services?
Our SEO services are designed to help businesses increase their online visibility, drive more relevant traffic to their website, improve customer engagement, and ultimately increase conversions and sales. We start by conducting a thorough analysis of your website and target audience to identify opportunities for improvement and implement a customized strategy to achieve your goals. Our approach combines technical SEO, on-page optimization, content optimization, link building, local SEO, user experience optimization, mobile optimization, and analytics and tracking. We use industry-leading tools and technologies to monitor, measure and improve your website’s performance. Each SEO campaign is tailored to each client’s goals and budget.
3How long until I see results?
We understand that every business is unique and that the results of our SEO efforts will vary depending on the industry, current goals, and budget. For non-competitive markets, we typically see improvements within 30 to 90 days. However, for businesses operating in more competitive industries, it may take up to a year to see significant improvements.
4Are results guaranteed?
No, results are not guaranteed. We understand that the field of SOE is complex and ever changing, and as such, we cannot make guarantees about specific results. However, we assure you that we will utilize our expertise and employ the latest industry best practices with the most advanced tools to optimize your site the best possible results.
5How long will an SEO campaign last?
In general, SEO is an ongoing process, which means that once a campaign is completed, ongoing optimization, maintenance, and content uploads will be required to maintain and improve search engine rankings and website traffic. If you stop your SEO efforts, your competitors will continue to improve their search engine visibility, which will make it harder for you to regain your previous rankings, traffic and leads. It’s important to remember that SEO is not a one-time effort, but an ongoing process that requires continuous monitoring and adjustments to keep up with the ever-changing search algorithms and industry trends.
6How are your SEO campaigns priced?
We understand that every business has different and unique SEO needs and budget constraints. That’s why we offer flexible pricing options for our SEO campaigns. Our pricing models are based on the scope and duration of the project, the level of competition in the industry, and the specific goals of the campaign. We offer a variety of services such as a one-time SEO audit, ongoing monthly optimization, or a customized package that combines different services. We work closely with each of our clients to understand their budget and tailor a package that fits their specific needs and goals.
7Why does SEO take time before it provides results?
SEO takes time to manipulate the website and the links to and from the site to provide the search algorithms with what they are designed to look for. The algorithms are continually changing, always looking for the sites that deliver the users with the most relevant material for their search query.
8What is a technical SEO audit?
A technical SEO audit identifies issues with a website from a search engine perspective. The audit provides recommendations on how to fix any problems that will improve the website's performance on the SERPs (Search Engine Results Pages). The audit identifies any issues with the website or links to and from the site that could be hindering the site’s visibility.
9How do I choose the right keywords for my website?
To choose the right keywords for your website, consider your target audience and what they might be searching for. Use tools like Google's Keyword Planner to research popular keywords and get ideas for new ones to target.
10What is a backlink?
A backlink is a link from another website to your website. Backlinks are important for SEO because they help to increase the authority and credibility of your website, which can lead to higher rankings in search results.
11How do I get backlinks for my website?
There are several ways to get backlinks for your website, including:
- Creating high-quality and unique content that other websites will want to link to
- Reaching out to other websites and asking for a link
- Participating in online communities and forums related to your industry
- Creating infographics or other shareable content that other websites can link to
12What is a keyword density?
Keyword density is the percentage of times a keyword or phrase appears on a webpage compared to the total number of words on the page. It is generally recommended to aim for a keyword density of around 1-3% to avoid overoptimization and improve readability.
WEBSITE DESIGN
& MANAGEMENT
1How long will it take to have my new website active?
On average, we aim for an eight-week turnaround, but it ultimately depends on the client's wishes and expectations for the project. The project's pacing also depends on the client’s eagerness to start the project, such as how much detail and forethought is given in our initial meetings, how much feedback we receive during the design stage, and the client providing all the text and pictures they want to use.
2Will I be able to update the website myself?
Yes. You will have access to the site as a whole. We will also meet over video call to help you through the background of the site. There are unlimited tutorials available with the hosting site we will use for your new site. Although, you may not have access to the third-party sites we use to increase the site's functionality and design.
3Will my website be mobile-friendly?
Absolutely. A mobile site is critical, as mobile internet searches accounted for roughly 50% since 2017. Although we cannot make the mobile site precisely the same as the desktop site, we edit the mobile site to be the best it possibly can in the most user-friendly way.
4How much input do I have in the design process?
You can input as much as you would like to input. We meet initially to go over your current website (if applicable) and collect all design aspects, layout presences, and functionality you have. We can analyze other websites you like and use ideas on how to model your new site. We will give you multiple chances to view the site before publishing to make edits and recommendations. It is your website, and it needs to be what you envision and what will make you satisfied.
5Who writes the content for my website?
Mostly you. You are the expert on your business and know how you are trying to be displayed on your site. We have a copywriter that can write content for you or clean up your existing content at an additional cost. Any content written or edited for you will be approved prior to publishing.